u9bd Privacy Policy
At u9bd, protecting your personal data is a core responsibility, not an afterthought. This Privacy Policy explains exactly what information we collect, why we collect it, how it is used, who it may be shared with, and how you can exercise your data rights as a user of the u9bd platform.
Our Data Commitments to You
Six principles that underpin how u9bd handles every piece of personal data entrusted to us by players across Bangladesh.
Purpose Limitation
u9bd collects personal data only for specific, explicit, and legitimate purposes. We do not use your data in ways that are incompatible with the reason it was originally collected. Every data point we hold serves a defined operational or legal function.
Secure Storage
All personal data is stored on encrypted servers protected by 256-bit SSL technology. Access to personal data is restricted to authorised u9bd personnel and approved third-party processors on a strict need-to-know basis. We maintain detailed access logs and conduct regular security audits.
Your Rights, Always
You retain the right to access, correct, request deletion of, and object to the processing of your personal data at any time. u9bd will respond to all data rights requests within 30 days. Contact our support team via live chat or at [email protected] to exercise any of these rights.
No Data Selling
u9bd does not sell, rent, or trade your personal data to any third party for commercial or marketing purposes. Your data is yours. The only third parties who may receive limited data are those directly required to operate the platform — such as payment processors and identity verification providers — and only under strict contractual data protection obligations.
Defined Retention Periods
u9bd retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law or our operating licence obligations. Once data is no longer needed, it is securely deleted or anonymised in accordance with our internal data retention schedule.
Breach Notification
In the unlikely event of a data security breach that poses a risk to your rights or freedoms, u9bd will notify affected users without undue delay. We maintain an incident response plan that is tested regularly to ensure rapid, coordinated action should a breach ever occur.
Important: By registering on or using the u9bd platform in any capacity, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you must not use the u9bd platform.
1 About This Policy
This Privacy Policy describes how u9bd ("we", "us", "our") collects, uses, stores, discloses, and protects the personal information of individuals ("you", "user", "player") who access or use the u9bd platform at u9bd.io, including all associated services, features, and communications.
This Policy applies to all personal data processed by u9bd in connection with the operation of the platform, whether you are a registered player, a visitor browsing the platform without an account, or an individual who contacts us via support channels. It should be read together with our Terms & Conditions, which are available at /terms-conditions.
u9bd is operated under an international gaming licence. We are committed to handling personal data responsibly and in compliance with applicable data protection standards. We review and update this Policy periodically to reflect changes in our practices, legal obligations, or regulatory guidance.
2 Personal Data We Collect
u9bd collects the following categories of personal data depending on how you interact with the platform:
2.1 Identity & Contact Data
- Full legal name, date of birth, gender
- National ID number (NID) or passport number (for KYC verification)
- Residential address, city, and district within Bangladesh
- Email address and mobile phone number
2.2 Financial Data
- Mobile wallet account numbers (bKash, Nagad, Rocket, Upay) — stored as masked references only
- Bank account details submitted for bank transfer withdrawals
- Transaction history: deposit amounts, withdrawal amounts, dates, and payment method used
- Account balance information
2.3 Gaming & Behavioural Data
- Betting history, game session data, wager amounts, and outcomes
- Game preferences, favourite categories (cricket betting, slots, rummy, live casino)
- Login timestamps, session durations, and platform activity logs
- Responsible gaming tool usage (deposit limits set, self-exclusion requests, cooling-off periods)
2.4 Technical Data
- IP address, device type, operating system, and browser type
- Geolocation data (country and city level, not precise GPS)
- Cookie identifiers and session tokens
- Referral source and UTM parameters (where applicable)
2.5 Communications Data
- Records of live chat conversations with u9bd support
- Email correspondence sent to or received from [email protected]
- Feedback, complaints, and dispute submissions
| Data Category | Examples | Required? |
|---|---|---|
| Identity & Contact | Name, NID, email, phone, address | Mandatory for registration |
| Financial | bKash/Nagad reference, transaction records | Mandatory for deposits/withdrawals |
| Gaming & Behavioural | Bet history, session data, preferences | Automatically collected on use |
| Technical | IP address, device, browser, cookies | Automatically collected on visit |
| Communications | Chat logs, email records, feedback | Collected when you contact us |
3 How We Collect Your Data
u9bd collects personal data through the following means:
- Direct submission: Information you provide when registering an account, completing KYC verification, making a deposit or withdrawal, contacting support, or responding to a survey.
- Automated collection: Technical data collected automatically when you visit or use the platform, including via cookies, server logs, and analytics tools.
- Third-party sources: Identity verification data received from KYC service providers; fraud-prevention signals from payment processors; geolocation data from IP resolution services.
- Payment partners: Transaction confirmation data shared by bKash, Nagad, Rocket, Upay, and banking partners to verify deposit and withdrawal status.
4 Legal Basis for Processing
u9bd processes your personal data on the following legal grounds:
- Contractual necessity: Processing required to perform our contractual obligations to you as a registered player — including account management, payment processing, bet settlement, and customer support.
- Legal obligation: Processing required to comply with applicable laws and our operating licence, including anti-money laundering (AML) obligations, KYC requirements, and responsible gaming mandates.
- Legitimate interests: Processing carried out in furtherance of u9bd's legitimate business interests, including fraud prevention, platform security, product improvement, and analytics — where those interests are not overridden by your data protection rights.
- Consent: Processing of data for optional purposes (such as receiving promotional communications) where you have given clear, informed consent. You may withdraw consent for these purposes at any time by contacting support.
5 How We Use Your Personal Data
u9bd uses the personal data we collect for the following purposes:
5.1 Account Management
To create, maintain, verify, and administer your u9bd account. This includes processing your registration, verifying your identity and age (21+ requirement), managing your account balance, and communicating important account-related information to you.
5.2 Payment Processing
To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and bank transfers. Transaction records are retained for financial reconciliation, dispute resolution, and compliance with anti-money laundering regulations.
5.3 Gaming Operations
To deliver and improve the gaming and betting services available on the u9bd platform, including cricket betting, live casino, slots, and rummy. Gaming data is used to settle bets, calculate winnings, apply bonus terms, and personalise your platform experience.
5.4 Responsible Gaming
To monitor gaming behaviour for signs of problem gambling, enforce deposit limits and self-exclusion requests, send responsible gaming communications, and provide intervention tools. This processing is essential for the protection of players and is required under our operating licence.
5.5 Security & Fraud Prevention
To detect, investigate, and prevent fraudulent activity, money laundering, identity theft, collusion, and other prohibited conduct. Technical data and behavioural patterns are analysed to identify anomalies and protect the integrity of the platform.
5.6 Legal & Regulatory Compliance
To fulfil our obligations under applicable law and our international gaming licence, including record-keeping, KYC verification, AML reporting, and responding to requests from competent authorities.
5.7 Communications & Support
To respond to your enquiries via live chat and email, to send transactional notifications (deposit confirmations, withdrawal updates, security alerts), and — where you have provided consent — to send promotional communications about offers, bonuses, and new features relevant to Bangladesh players.
6 Data Sharing & Disclosure
u9bd does not sell, rent, or trade your personal data. We may share limited personal data with the following categories of third parties, strictly for the purposes described in this Policy:
- Payment processors: bKash, Nagad, Rocket, Upay, and banking partners, to process transactions. These providers receive only the data necessary to execute and confirm payments.
- Identity verification providers: Third-party KYC service providers who assist u9bd in verifying the identity and age of registered players in compliance with our licence obligations.
- Fraud prevention services: Specialist third-party providers who assist in detecting and preventing fraudulent account activity. Data shared is limited to technical identifiers and risk signals.
- Game content providers: Studios such as Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, and Microgaming receive anonymised session data necessary to deliver their games via the u9bd platform. They do not receive your personally identifiable information.
- Legal and regulatory authorities: Where required by law, court order, or regulatory direction, u9bd may disclose personal data to competent authorities. We will notify you of such disclosure where legally permissible.
- Business transfers: In the event of a merger, acquisition, or sale of all or part of u9bd's business, personal data may be transferred to the acquiring entity, subject to equivalent data protection commitments.
Important: All third parties with whom u9bd shares personal data are required to process that data in accordance with applicable data protection standards and are contractually prohibited from using it for any purpose beyond the specific service they provide to u9bd.
7 Cookies & Tracking Technologies
u9bd uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small text files stored on your device by your browser when you visit the platform.
7.1 Types of Cookies We Use
- Strictly necessary cookies: Essential for the platform to function. These include session authentication tokens, security cookies, and load-balancing identifiers. They cannot be disabled.
- Functional cookies: Remember your preferences such as language settings and display options to provide a more personalised experience.
- Analytics cookies: Collect anonymised data about how users navigate the platform, which pages are most visited, and where users encounter errors. This data is used to improve platform performance and user experience.
- Marketing cookies: Used — with your consent — to track the effectiveness of promotional campaigns and to deliver relevant offers. These are not required for platform operation and may be declined.
7.2 Managing Cookies
You may configure your browser to refuse or delete cookies at any time. Please note that disabling strictly necessary cookies will impair the functionality of the u9bd platform and may prevent you from logging in or completing transactions. Instructions for managing cookies in the most commonly used browsers are available via each browser's official help documentation.
8 Data Security
u9bd implements a comprehensive suite of technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and the u9bd platform
- Encryption at rest for all sensitive personal and financial data stored on u9bd servers
- Role-based access controls limiting internal access to personal data to authorised personnel only
- Multi-factor authentication requirements for all administrative access to production systems
- Regular penetration testing and vulnerability assessments conducted by independent security specialists
- Comprehensive access logging and anomaly detection systems
- Staff training on data protection and information security obligations
While u9bd takes every reasonable precaution to protect your data, no internet-based system can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials. If you believe your account has been compromised, contact u9bd support immediately.
9 Data Retention
u9bd retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by our operating licence and applicable legal obligations. Our general retention periods are as follows:
| Data Type | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years after closure | Legal / AML obligation |
| Financial Transaction Records | 7 years from transaction date | Financial record-keeping requirement |
| Gaming & Betting History | Duration of account + 3 years after closure | Licence obligation / dispute resolution |
| Support Communications | 3 years from last interaction | Legitimate interest / dispute resolution |
| Technical & Log Data | 12 months | Security and fraud prevention |
| Marketing Consent Records | Until consent is withdrawn + 2 years | Legal proof of consent |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Anonymised data may be retained indefinitely for statistical and analytical purposes as it can no longer be linked to any individual.
10 Your Data Rights
As a u9bd user, you have the following rights with respect to your personal data. To exercise any of these rights, contact our support team via live chat or at [email protected]. We will respond within 30 days of receiving a valid request.
- Right of Access: You may request a copy of the personal data u9bd holds about you, along with information about how it is processed.
- Right of Rectification: You may request correction of any inaccurate or incomplete personal data we hold about you.
- Right of Erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to any overriding legal obligations requiring us to retain it.
- Right to Restrict Processing: You may request that we limit the processing of your personal data in certain circumstances, for example while an accuracy dispute is pending.
- Right to Data Portability: You may request a copy of the personal data you provided to us in a structured, commonly used, machine-readable format.
- Right to Object: You may object to the processing of your personal data on grounds of legitimate interest, including profiling for marketing purposes.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.
Please note: Certain data rights may be subject to exemptions where u9bd is required by law or under its operating licence to retain or process data regardless of your request. We will inform you of any such limitation when responding to your request.
11 Children & Minors
The u9bd platform is strictly for adults aged 21 years and above. u9bd does not knowingly collect, process, or store personal data belonging to individuals under the age of 21. If we become aware that personal data has been collected from a person under the minimum age, that account will be suspended immediately and all associated data will be deleted in accordance with our data retention procedures.
If you are a parent or guardian and believe that a minor in your care has registered on the u9bd platform, please contact us immediately at [email protected] so that we can take prompt corrective action.
12 Third-Party Links & Integrations
The u9bd platform may integrate with or reference third-party services in the course of providing its gaming and payment functionality. These third parties operate under their own privacy policies, which are independent of this Policy. u9bd is not responsible for the privacy practices of any third-party service or platform.
Payment partners including bKash, Nagad, Rocket, and Upay are independent entities with their own privacy frameworks governing how they handle user data in connection with your mobile wallet transactions. We encourage you to review those policies directly through each provider's official channels.
13 Updates to This Privacy Policy
u9bd reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or regulatory requirements. When material changes are made, we will notify registered players via the email address associated with their account and post a prominent notice on the platform. The updated Policy will specify a new Effective Date at the top of the document.
Your continued use of the u9bd platform after the new Effective Date constitutes your acceptance of the updated Privacy Policy. If you do not agree to the changes, you must stop using the platform and may request account closure in accordance with the Terms & Conditions.
14 Contact Us About Privacy
If you have any questions, concerns, or requests relating to this Privacy Policy or the way u9bd handles your personal data, please contact our Data Support team through any of the following channels:
- Email: [email protected] — please include "Privacy Request" in the subject line
- Live Chat: Available 24 hours a day, 7 days a week via the u9bd platform interface
- Response Time: All privacy-related requests are acknowledged within 5 business days and resolved within 30 calendar days
For general platform support, game queries, or account assistance, our support team is available around the clock via live chat. For responsible gaming concerns specifically, please visit the Responsible Gaming page at /responsible-gaming.
Questions About Your Privacy?
Our support team is on hand 24/7 to help with any data-related questions. You can also explore our FAQ for quick answers, or visit the Responsible Gaming page for guidance on safer play.